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Metrics for measuring social media in your organization

Growth GraphRachel Happe has a great list of Social Media Metrics. If you’re looking for ways to measure the impact of social media tools in your organization, Rachel’s list will have you thinking about:

Activity Metrics like: comments & trackbacks, number of contributors, time spent on site, and most active contributors

Survey Metrics like: quality and speed of issue resolution, and referral likelihood

ROI Measurements like: Number of new product ideas, % of ideas from customers/prospects/community, and Revenue/Adoption rate of new products from community vs. traditional sources

Got more? Email her at rhappe [at] idc.com

Collaboration software spending up 14.8% in 2008

Allan Alter reports on the Ziff Davis Enterprise 2008 Collaboration Survey:

  • 14.8 percent increase in collaboration software spending this year.
  • Wikis were the 4th most used collaboration tool without IT support.
  • Employees 18-30 are fastest to adopt new tools, but employees 31-49 were slightly more effective at finding the most useful ones.

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Books

Wikipatterns book: a practical guide to improving productivity and collaboration in your organizationUsing Wiki in Education wiki book

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