John Lepp questions social media experts who preach about the importance of engagement, but build such large followings that they either can’t – or won’t – make time to acknowledge and respond to the people who engage with them:

Bottom line: don’t ask for someone – be it a client, customer, donor – anyone – to engage with you and not acknowledge it. Don’t tell someone that these are the rules but you don’t need to play by them. Don’t complain that you are so important to so many people that you can’t do the very things you are constantly telling them to do. Especially when you are the “expert” in this kind of thing.