Ana Neves describes several ways to measure the usage of internal knowledge sharing and collaboration tools, and help shift your organization’s attitude toward KM in the process:

1. Change performance appraisal guidelines so that knowledge sharing is taken into consideration
2. Find out about someone’s knowledge sharing habits not by checking the amount of posts on the intranet but by asking their peers (check for quality of contributions and willingness to help, for example)
3. Use knowledge audit questionnaires and interviews to gather data (obviously!) and to, simultaneously, emphasise the behaviours expected from staff
4. Have idea banks but make the idea cycle completely open and transparent so that ideas are owned and worked on by all those interested
5. Review the way the organisation rewards and recognises new ideas, new business, good results, etc..