Steve Wylie and the advisory board for the Enterprise 2.0 Conference announced late last week that Thomas Vander Wal and I have been invited to present at Enterprise 2.0 Conference San Francisco, November 2-5:

The One Year Club: Five Things Companies Learn After a Year of Enterprise 2.0 Adoption

At the outset, organizations are often eager and excited about the benefits they anticipate from cultivating adoption and use of social and collaborative tools. But talk to those same organizations six months or one year after they’ve started, and you’ll hear a different story. Some organizations have experienced measurable success, others are struggling with a range of adoption and use issues, but all will tell you to watch out for several factors they didn’t anticipate. We’ll discuss these factors, and show you how to plan for each as you start, restart, or continue your adoption efforts.