18 Sessions I’d Like to See at Enterprise 2.0 San Francisco
The Enterprise 2.0 Conference, San Francisco takes place November 2-5, and you can vote for sessions until August 28. Thomas Vander Wal and I are jointly proposing a session:
The 1 Year Club: Five Things Companies Learn After a Year of Enterprise 2.0 Adoption
At the outset, organizations are often eager and excited about the benefits they anticipate from cultivating adoption and use of social and collaborative tools. But talk to those same organizations six months or one year after they’ve started, and you’ll hear a different story. Some organizations have experienced measurable success, others are struggling with a range of adoption and use issues, but all will tell you to watch out for several factors they didn’t anticipate. We’ll discuss these factors, and show you how to plan for each as you start, restart, or continue your adoption efforts.
Thomas is also proposing a session on tagging:
Tagging is in Everything. What happened to Tagging
Most organizations use one or more social tools with tagging in them. Using the tagging beyond the walls of a singular tool has been problematic. Many organizations want to use the tags to aggregate information to better hold on to relevant knowledge as well as use them in search. The tools have not been there until recently to start addressing this. As adoption of tools and services increase so does the need for interoperability. This panel will talk talk with IBM about their Enterprise Tagging Service (ETS), Connectbeam’s offerings to address these issues, and others innovating with tagging for enterprise.
And I’m proposing a session on infrastructure and adoption design considerations for different organization types and sizes:
Designing for Collaboration
How you deploy a wiki platform for a large enterprise is very different from a small business, university, or non-profit. Each has a different structure, projects, and goals. But all share a need to work more efficiently, and reduce the time spent on tedious, uninteresting, and inefficient tasks.This presentation will highlight the key steps for successful adoption, widespread use, and ROI measurement in your organization.
I’d certainly appreciate your vote for these sessions if you’d like to see them on the program this fall. Here are a few other sessions I’d particularly like to see:
Share 18 Sessions I’d Like to See at Enterprise 2.0 San FranciscoOur TeamWeb: A Social Intranet Powers the Company
Joachim Heinz, Senior Consultant Social Media Strategy, T-Systems Multimedia Solutions
Today´s intranet-sites normally are top-down electronic newspapers. Colleagues can read officially launched news, see organigrams and search for documents – the old way we all know an intranet-site works.Our company has replaced the old-style intranet-site by a modern, web-driven social intranet. The new intranet, called “Teamweb”, is completely based on social media functions and -culture. We work on projects, build knowledge and improves processes in there. The presentation will not show any theoretical, but practical example, of how a company with 800 colleagues goes a new way by replacing old intranet structures with modern social media.Collaboration 2.0 inside Electronic Arts
Bert Sandie, Director – Technical Excellence, Electronic Arts, Inc.
The presentation will provide insight into EA’s internal social collaboration strategy, successes and failures, solution, insights, best practices. Specifically, we will look at our integrated social networking, knowledge management, community and search solution.Barriers to Enterprise 2.0 Adoption: Why Bad Things Happen Even with Good Tools
Greg Lowe, Social Media Architect/Program Manager, Alcatel-Lucent
Most organizations spend considerable effort documenting features required around E2.0 solutions and vetting vendors. A missing feature is obsessed over. Business cases are carefully justified. Yet typical organizations spend only a fraction of the effort addressing the real issues that affect the success of an E2.0 initiative. Why? Because these issues typically strike at the core values and structure of the enterprise. A “Command and Control” company will struggle with forums where low ranking employees are suddenly encouraged to express opinions openly. This session will discuss how to identify these values and how structure your deployment to slowly shift them.Enterprise 2.0 research from 650 organizations; The Good, the Bad and the Ugly
Atle Skjekkeland, Vice Presidnet, AIIM
Business take up of Enterprise 2.0 has doubled in the last year. According to new AIIM research there has been a dramatic increase in the understanding of how Enterprise 2.0 technologies can be used to improve business collaboration and knowledge sharing, with over half of organizations now considering Enterprise 2.0 to be “important” or “very important” to their business goals and success. Only 17% admitted that they have no idea what it is, compared to 40% at the start of 2008. However, only 25% of organizations are actually doing anything about it – but that is up from 12% in the previous survey. The presenter will share the latest AIIM findings, but also explore future opportunities and challenges.Enterprise 2.0 is a Part of a Bigger Puzzle: Towards a Holistic Content Approach
Rahel Bailie, Principal, Intentional Design and Kevin Nichols, President, Kevin P Nichols Consulting
This presentation places enterprise social media into the larger context of enterprise content, and presents the framework for an integrated content strategy. We present a holistic content strategy that considers all communication systems, processes and channels within a business. We then contextualize Enterprise 2.0 within this larger system, showing the relevance between dependencies and links. We demonstrate how a robust content strategy includes business processes, technology and user experience, and enables the success of enterprise social media: delivering the most meaningful content when it is needed to whomever needs it. Emphasis is given to emerging trends such as semantic content.Why “Technology Area” Is Irrelevant
Paula Thornton, E2.0 Strategist, iknovate
Rethinking the E2.0 conference. It’s difficult to have relevant E2.0 conversations when one of the premiere conference events is organized around an E1.0 format (including the submission process).Will introduce relevant distinctions and then will engage in a live survey as part of the presentation. Will include open microphone for further live comment and simulcast a backchannel (post survey). The ‘panel’ is the audience.Intranet in 25 pixels
Kasper van Benten, System Architect, AOL
AOL internally developed a toolbar for use by its employees, and we want to share some of the ideas. The Enterprise Toolbar is a browser extension that brings convenient access to information, collaboration tools, and communications tools to employees. It can quickly bootstrap new employees with access to frequently used internal and external websites, search engines, and collaboration tools such as wiki, blog, or social bookmarking applications. A profile is maintained server-side, following the employee across , computers, and browsers. Employees can share links and search engines with others and customize their profile via a web application.Enterprise 2.0 and the Context of Work
Greg Lloyd, President and co-founder, Traction Software, Inc.
One difference between social media on the Web and Enterprise 2.0 is communication, collaboration and networking in the context of work – includingwork with external customers, suppliers, clients or partners as well as intentional or emergent internal groups. This session shows examples of scientific research and product management spanning internal and external boundaries using the same Web platform for simultaneous internal and externally facing work. Every individual transparently navigates, searches, links, tags, posts and comments across any number of shared spaces while automatically shielding confidential communication only where necessary (e.g. different private client spaces for a law firm).Moving Boards (securely) to the Web
Junai Syed, CTO, BoardVantage
Security remains a substantial barrier to the adoption of collaborative technologies in the Enterprise. However, even Boards with some of the strictest security requirements around are now moving their processes to the Web. Ease of use, critical for board members, cannot be allowed to compromise security. Satisfying both is not easy, but the appropriate, tools, processes and project management can deliver security with simplicity. The presentation covers such areas as ethical hacks and SAS70 certification, and will be of interest to any Enterprises concerned with security. The target audience is IT staff and project managers.Enterprise Software to Shrink Data Centers
Jeff McNaught, Chief Marketing and Strategy Officer, Wyse Technology
Today’s data centers are constrained by proximity; distance leads to greater latency and packet loss. Businesses, therefore, need multiple data centers. In this session, attendees will learn how to accelerate network protocols up to three times in virtualized settings. There are two very significant implications. One is that businesses are able to save a good deal of money. One company is going from 8 data centers down to 4. The second implication is energy savings. The average data facility uses as much energy as 25,000 households. Being able to rely on fewer data centers reduces carbon emissions.Beyond McKipedia: McKinsey, Adoption, and the Future of Work
Michael Idinopulos, Vice President of Professional Services, Socialtext
Five years ago, management consultancy McKinsey & Company launched McKipedia, one of the earliest company-wide Enterprise 2.0 implementations. Modeled on Wikpiedia, the project attempted to build a comprehensive, user-generated encyclopedia of McKinsey’s proprietary knowledge. After a successful launch, activity on the encyclopedia trailed off. But wiki adoption exploded for other collaborative activities. The Firm embraced the wiki in grassroots ways unintended by the McKipedia sponsors and was used to run projects, create and apply new frameworks, publish HR policies. This case study highlights enduring adoption patterns and principles for other Enterprise 2.0 implementations: in-the-flow collaboration, social factors in knowledge creation, and the intermingling of knowledge and conversation.Crossing the 2.0 Chasm – A Qualcomm Case Study
Virginia Crockett, Senior Director, Learning, QUALCOMM and David Coon, Enterprise Architect, QUALCOMM
Organizations are realizing that 2.0 is only 10% about technology. The real work begins when facing organizational inertia, misperceptions, and fear. Evangelists should take a holistic approach, incorporating perspectives from across the enterprise to address its legal, business, and cultural concerns….or risk being branded as zealots. By focusing on education, community, and partnerships, visionaries can build a shared roadmap for change that cuts across organizational boundaries and transforms 2.0 from an IT expense to a business opportunity. Learn how HR and IT partnered to drive education and community that grew sceptics into stakeholders and nudged a Fortune 500 company toward greater social connectedness.10 Reasons I Abandon Your Community
Lauren DeLong, Principal, Inner Circle Communities and Jenna Woodul, Co Founder and Chief Community Officer, LiveWorld
Sure, you might have a mega brand or the coolest niche offering, but why aren’t your community members coming back? Your marketing team took months to hone the community strategy and they spent thousands of dollars marketing your new community that your customers were just begging for, but now what? In our session, we’ll explore 10 real world examples of why they don’t come back and what you can do to get them back.Adapting Wikis for Enterprise Use
Herb Bowie, Sr. Manager, IT Systems Process Group, Boeing
Wikipedia has achieved extraordinary success and visibility as a global wiki. But use of wikis within a corporate intranet is a very different proposition. Two years ago, a corporate team took on some challenges for improvement of one of their Web sites. Although in some ways the site requirements were not a good fit for a typical wiki, the team took a close look at Confluence, and decided to give it a try. Attend this presentation to find out what challenges the team faced, how they responded to them, and how their site came to be the most heavily used Confluence wiki within Boeing.Patterns and Shapes: Measuring User Collaboration on a Wiki System
Paolina Centonza, Advisory Software Engineer, IBM Corporation and Carlos Hoyos, Application Architect and Manager, IBM Corporation
Social computing has enabled users to not only receive information, but also collaborate in creating and distributing contents. To measure a social-media site’s impact, it is necessary to introduce new metrics that, while preserving user anonymity, quantify influence in terms of the interactions that take place as users create and disseminate contents. This paper defines new metrics for social computing, explains how they can be used to infer the return of investment of a wiki system, validates them against IBM’s WikiCentral, and shows what we have learned from the use of collaboration tools by about 400,000 employees at IBM.



Email
Twitter

Claire Flanagan says:
Aug 21st, 2009
Related to adoption practices, I have submitted a topic as well “The Key Role of Advocates: Making them Partners in Your E2.0 Deployment” which is buried on page 12. I plan to cover our CSC case study on this topic and how it helped our deployment go viral.
Stewart Mader says:
Aug 21st, 2009
Claire,
That sounds like a great session. I think I may have voted for it, but that long survey makes it hard to keep track!
Bert Sandie says:
Sep 5th, 2009
Thanks for the shout out Stewart – I hope that I get to present at Enterprise 2.0. I am presenting at the SharePoint Conference 2009 in Las Vegas about our internal solutions at EA with a focus on how usability and aesthetics creates a rich user experience.
Bert Sandie says:
Sep 16th, 2009
I received great news this week that I have been granted a spot to speak at Enterprise 2.0 in San Fran. I look forward to see folks there!