Matt Donnelly Explains the Unpredictable Nature of Wikis

Matt Donnelly writes about the unpredictable nature of wikis, and why that’s important for adoption:

Wikis have an exciting, unpredictable quality that’s unavoidable — indeed we should welcome it because it attracts creative thinkers. I know this to be true because that’s what’s happening with our wiki. Not to embarrass him, but if Ted had managed our corporate wiki by imposing a set of predetermined ideas about how it should be used, the adoption rate across our company would be just a fraction of what it is.

This is why adoption of highly controlled, rigid tools usually fails. People need to control how they use the tool, not the other way around.

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    Future Changes is the online home of Stewart Mader, an experienced content strategist and project manager, dynamic speaker to corporate audiences and conferences, and author of two books. He has helped organizations around the world, including Booz Allen Hamilton, Brown University, ICANN, MARS, SAP, and The World Bank develop content strategies and build products that increase information value, collaboration, and employee & customer engagement.

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