Here’s the abstract for Scott Abel’s workshop on the ten web tools that can help your marketing efforts, at Web Content 2009, June 15-16 in Chicago. Scott’s talk at Web Content 2008 was one of the most talked about workshops at the conference:

Web 2.0 technologies provide us with new ways of extending our marketing reach with little effort and cost. Blogs, wikis, and podcasts can help us spread our message 24 hours a day—and they can help us better understand our customers (their problems, needs, likes, dislikes, fears and opinions). Peer-to-peer networks like LimeWire, and online communities like YouTube and SlideShare (sites that support rich media and user-generated content) can quickly expose our brands to audiences we would otherwise have no way of reaching. Mobile messaging, micro-blogging sites like Twitter, and social networks can help us hone in on prospects and laser target our messages. Attend this session and discover ten Web 2.0 tools that you can use to improve your marketing efforts when you return to the office.

$895 until June 15. Don’t miss it!