Efficiency Doesn’t Lead to Breakthroughs. Innovation Does.

Gentry Underwood, project manager for IDEO‘s knowledge sharing project:

Gentry [Underwood] brought up a key distinction between IDEO’s take on Knowledge Sharing and traditional Knowledge Management: It’s not about being more efficient. It’s about being more innovative.

Not that their knowledge sharing platform detracts from efficiency; far from it. In fact, some of the tools they’ve created are models of efficiency. But efficiency doesn’t lead to breakthroughs. Innovation does. So the main thrust behind IDEO’s Knowledge Sharing platform is to provide a set of tools that lets employees communicate and collaborate at scales and distances never before possible.

(via ThoughtFarmer)

One Comment

  1. Damn that’s cool. I tell every single client that they need an idea management system. For personal use, the field is still in its infancy, I believe.

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    Future Changes is the online home of Stewart Mader, an experienced content strategist and project manager, dynamic speaker to corporate audiences and conferences, and author of two books. He has helped organizations around the world, including Booz Allen Hamilton, Brown University, ICANN, MARS, SAP, and The World Bank develop content strategies and build products that increase information value, collaboration, and employee & customer engagement.

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