Conversation with Sol Sender, Designer of the Obama “O”

Steven Heller of The New York Times Campaign Stops blog writes about his conversation with Sol Sender, a Chicago designer and principal of Sender LLC, the firm that designed the now famous “O” logo for the Obama Campaign. Here’s an excerpt:

Steven Heller: How many iterations did you go through before deciding on this “O”? Was it your first idea?

Sol Sender: We actually presented seven or eight options in the first round, and the one that was ultimately chosen was among these. In terms of our internal process, though, I believe the logo — as we now know it — came out of a second round of design explorations. At any rate, it happened quite quickly, all things considered. The entire undertaking took less than two weeks.

It’s a fascinating interview, whether you’re interested in identity and logo design, politics, or just like hearing the backstory on remarkable pieces of work.