Future Changes

Awareness, Phased Growth are Keys to Participation on Wikis

Selena from Christchurch, NZ writes about how she’s looking to better understand how to build group participation on wikis. Here’s a comment I left on her post that focuses on building awareness and growing participation in phases:

Regarding the small number of people participating in your online communities, this may be partly due to the fact that many others simply don’t know about the communities, haven’t paid attention to earlier announcements you’ve sent, etc.

So, I’d suggest you start by assessing how you’ve let people know that the communities are available. That small group that’s already using the forums may be your key to building the community – are they telling their friends? Have you suggested that they tell their friends/colleagues/classmates and encourage them to use it too?

Just raising awareness of your online community, wiki, etc. is an ongoing task and something that will keep the community growing steadily. Also, keep in mind that a rapid buildup of the community can actually be detrimental to its success, since it creates scaling problems all around – for people supporting the software, training new users, and for the community members themselves.

As the community grows larger, it’s necessary for it to go through a stepped, phased progression where periods of growth are followed by periods where peoples’ roles & places in the community establish themselves based on how those people participate. That’s why it’s ok to push the growth for a bit, then pause a bit so people can get to know each other.

2 Comments

  1. Wow, I’m feeling that right now.
    I’m picking up the pieces from a “build it and they will come” first effort of CoPs.
    Now that I’m on the scene, I’m cleaning up all the unused wastelands.
    But the problem is now that it’s becoming viral, everyone wants one…well everyone thinks they want one (new toy), let’s see if they understand CoPs are living and breathing, and they can die.
    Anyway, I’m too busy creating CoPs and informally training up Facilitators, that I haven’t got time to write all the learning guides, and train the trainer guides.
    So you are correct, the fast growth at this point (in my situation) is causing a quality experience to suffer…I don’t want users to have a bad experience, just because I’m not prepared.

    So for others out there, have things ready before you open the gates, you don’t want to be preventing users from having an unsupported experience…we have a challenge on our hands already.

    I’m finding the facilitators as the key people, if you have them trained, then they can guide their members…my idea of a Facilitators Community is going to be a real help here.
    Most of these people are Engineers, etc…they don’t know about communities, so the Facilitators CoP will be their learning and sharing grounds (collective university).

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Wikipatterns book: a practical guide to improving productivity and collaboration in your organization Future Changes is Stewart Mader. He wrote the book on wiki adoption, and he has led or advised enterprise-wide wiki deployments in Fortune 500 companies, universities, nonprofits, small and medium size companies.

Advisory Services include: adoption strategy and timeframe, vendor/product analysis, content structure and templates, roles and permissions, data migration, and workshops. Linda Ziffrin of Valley View Ventures handles bookings. Contact to discuss your needs.
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