The second article in my multi-part guest series on the Wikinomics Blog is up, and it shows how a wiki can help you move from the culture I call “interruptivity” to one where getting your team to work together on a wiki leads to greater productivity. Here’s a sample:

I often talk about email as a “push” medium – that is, you push messages out to recipients, and each person gets their own copy. This seems simple enough, but two problems emerge in practice. Each new email message can be an interruption, and the fact that a separate copy goes to each person means that it isolates people from each other.

A wiki, by contrast is a “pull” medium – it pulls people in to look at content on a single, shared page that everyone can edit. That means people see all the changes that everyone else makes, and in builds a stronger connection & community instead that’s just the opposite of isolating.

Head over to the Wikinomics Blog to read the rest.