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BARNRAISING WORKSHOPS
A BarnRaising is a planned event that I use to help teams get started using the wiki. I start by having people look at examples of social software use in organizations to help focus their thinking on how it can help them, then identify specific workflows or business processes they want to improve. During the half-day workshop, the team gets its workspace set-up, structured, and seeded with content directly tied to the uses they've identified, so that when they return to their day-to-day work, the tool is embedded into their day-to-day workflow.
PILOT, POLICY & PATTERNS
I can work with your team to define project scope, assess cultural readiness, create policies and procedures, run a pilot, and manage large-scale deployment. I recommend developing a procedure to handle requests for new workspaces, a scalable naming convention, data retention policy, and careful communication policy. I’ll help you define content and workspace structure, develop templates and procedures for seeding the wiki with content, and migrate information to the wiki from tools that will be deprecated as a result of this project.
Based on our information gathering, we’ll compile a list of people and groups who should be involved in the pilot phase. As their use gets underway, I’ll advise them as needed, assess their progress, and suggest refinements. To prepare for large-scale adoption and use, we’ll analyze usage patterns from pilot groups, identify critical integration and performance issues and recommend solutions. We’ll also capture anecdotes and examples to share with other groups during broader adoption.
RETURN ON ADOPTION (ROA)
I measure success in terms of Return on Adoption (ROA). This means that we take more into account than just the financial investment, and look at metrics that can’t easily be manipulated or give “red herring” results. For example, we'll look at the average number of edits and comments on pages, and based on content types (referential, workflow, project, etc.), and business units, because these directly indicate the level or participation by employees. Trends, or patterns, in these figures over time help to assess the pace of adoption, where usage is most active, and where we need to spend more time guiding people.
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Rob Paterson recently wrote about the decline of CBS News from the gold standard years ago to the recent rumors that it may outsource newsgathering to CNN. He correctly points out that the root of the decline is with the culture and people, not the technology:
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