What you can learn from CBS about embracing cultural change

CBSRob Paterson recently wrote about the decline of CBS News from the gold standard years ago to the recent rumors that it may outsource newsgathering to CNN. He correctly points out that the root of the decline is with the culture and people, not the technology:

Moving to this new world is NOT ABOUT THE TECHNOLOGY. It is about culture. If you are imbued with their old culture, it is unlikely that you can make the shift. Adoption is not about the tools – CBS could have adopted the tools but they could not. They were too invested in their old way.

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