4 challenges to wiki adoption in organizations: #4 the new tools are too inexpensive

Sandy Kemsley’s fourth challenge to social media/enterprise 2.0 in organizations:

The fact that these technologies are inexpensive (or even free) and quick to implement causes them to be discounted by executives who are used to spending millions on information management systems.

This sounds so counterintuitive, but it’s a by-product of software vendors creating a skewed system where their high prices force potential customers to spend a great deal of resources (people, time, and money) deciding to use a tool. When they finally decide whether to go ahead with the tool they have no choice but to do it to justify the expense of deciding to do it!

In fact, Rob Patterson’s comment on Sandy’s post says it all:

I was speaking to a key person at a university after 4 shootings in schools in a week – I was making the case that I could work with a few students and we could have a complete emergency response system up and running in a day and it would be free – he was horrified!

Free!!! Using things like Facebook & Twitter and Google Maps – no he was already 2 years into evaluating a very expensive proprietary system that they would act on – when they had time!

One Comment

  1. Its certinly been my experience here in the enterprise. Some users are stunned that we have only spent $4,000 on our Wiki – we use Confluence. The initial reaction we always get is that – you have introduced a new system, what about licenses, and costs, it will be more costly than you think.

    I think this is generally due to history of tools in the enterprise. Generally they are very expensive.

    We had one business user who was looking at spending in excess of 50k to purchase Wiki software! That user was stunned that we had only spent 4k!

Leave a Comment

Books
  • "Highly recommended."
  • "Important and insightful."
  • "Impressive. Read it."
  • Order from Amazon.com
  • Wikipatterns book: a practical guide to improving productivity and collaboration in your organization Using Wiki in Education wiki book

    random image

    Photos
    Click the photo above, or choose a photo essay
    Airbus FactoryBarcelona & MadridBritish Museum
    IstanbulPortoSydneyVancouverYosemite




    Work
    Future Changes is the online home of Stewart Mader, an experienced content strategist and project manager, dynamic speaker to corporate audiences and conferences, and author of two books. He has helped organizations around the world, including Booz Allen Hamilton, Brown University, ICANN, MARS, SAP, and The World Bank develop content strategies and build products that increase information value, collaboration, and employee & customer engagement.

    Future Changes, founded in October 2005, has been cited by CIO Magazine, Fast Company, InformationWeek, InfoWorld, The Guardian, The New York Times, and The New Yorker.

    View Work Samples and Work with Stewart