Metrics for measuring social media in your organization

Mar 26, 2008

Metrics for measuring social media in your organization

Rachel Happe has a great list of Social Media Metrics. If you’re looking for ways to measure the impact of social media tools in your organization, Rachel’s list will have you thinking about:

Activity Metrics like: comments & trackbacks, number of contributors, time spent on site, and most active contributors

Survey Metrics like: quality and speed of issue resolution, and referral likelihood

ROI Measurements like: Number of new product ideas, % of ideas from customers/prospects/community, and Revenue/Adoption rate of new products from community vs. traditional sources

Got more? Email her at rhappe [at] idc.com

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3 Comments

Rachel Happe says:

Mar 27th, 2008

Thanks for the post Stewart – I would love to hear about other companies experiences with tracking the success of their social media efforts.
Stewart Mader says:

Mar 29th, 2008

@Rachel I’ll keep you posted. Am working on case studies with several right now, and tracking success is something I’ll definitely include.