First Monday, the peer-reviewed journal about the Internet, has a series of essays in the March 3 issue on the cultural impact of Web 2.0:

“in our age of everything new and everything now we could use a little history” and that to best understand the implications of Web 2.0, we must explore “its historical contexts, and its revolutionary potential.” Further, Silver warns of acquiescing to the “corporate hype” surrounding Web 2.0, reminding us that when corporations say “community” they mean “commerce,” and when they say “aggregation” they mean “advertising.” Perhaps, Silver argues, we’re witnessing the emergence of California Ideology 2.0.