Mike Kavis on Enterprise 2.0: “bring it in house, plant the seeds, and let it grow like weeds.”

Mike Kavis writes an excellent blog on his efforts to bring enterprise 2.0 into his organization:

I have been blogging about my Web 2.0 experiments at work and recommended that we should just do Web 2.0 instead of trying to justify it.

With so many open source solutions available for wikis and blogs, the best way to get traction with Web 2.0 technologies is to casually bring it in house, plant the seeds, and let it grow like weeds.

You can have a large amount of people using these tools quicker then you can try to sell the value to an older generation of decision makers who are not familiar enough with the tools to understand the value.

On building interdisciplinary connections between people who wouldn’t ordinarily interact:

The architect team has found that blogging has created several quality discussions with people who they don’t get a chance to interact with that often.

I have received requests from marketing, sales, and public relations to meet about possibly extending blogs to their departments. In an IT strategy session today, one of the teams working on our “people strategy” recommended more blogs to improve communications.

On reducing email:

We are trying to develop these processes without using any emails. We are only allowed to use face to face discussions and the wiki to come to consensus.

On the impact after just six weeks:

There are still some people who laugh at the notion of blogs and wikis, but in time this will become as normal as email and the telephone. And the beauty of it is that we didn’t pay a penny for any of it and we didn’t have to sell it to anybody. We simply built it and they are coming.

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    Future Changes is the online home of Stewart Mader, an experienced content strategist and project manager, dynamic speaker to corporate audiences and conferences, and author of two books. He has helped organizations around the world, including Booz Allen Hamilton, Brown University, ICANN, MARS, SAP, and The World Bank develop content strategies and build products that increase information value, collaboration, and employee & customer engagement.

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