Day 20: Incentives & Recognition

Day 20 - 21 Days of Wiki AdoptionHow can you use incenties and recognition to grow wiki use? Here are 3 ways – gifts, recognition from leadership, & employee evaluations:

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  1. We’re using Socialtext in our workplace, and in the first few weeks after we adopted it, I used the weekly usage logs to create a kind of “music ranking chart” (all apologies to Rolling Stone) of users to show how they lined up against their peers in a weighted rank of their Socialtext usage (edits count for more than views).

    So, each week, I’d list out the staff (we’re a 30-person shop) in rank order from most active to least. I’d calculate their movement in the ranks since the previous week, I’d highlight the big movers (up 10 slots since last week!) and call out the folks making their debut on the chart. This seemed to get the competitive juices flowing, and soon enough usage was up enough overall that we could drop the weekly comparisons and instead focus on the quality of content for recognition (not the volume).

    A temporary program using already-existing stats presented in a new way, but we can definitely see how the Socialtext usage curve zoomed up during that time.

  2. Stewart Mader says:

    Thomas,
    That’s an excellent way to recognize the top contributors and participants on the wiki and simultaneously show the level of activity on the wiki to demonstrate it’s value to people who are not yet fully engaged in using it.

    Bravo!
    Stewart

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