SubscribeMar 3, 2008
Can social media tools ease corporate mergers?
Dennis McDonald explores this question in two posts. The first focuses on the external: customer communities, marketing and communication.
The second looks at how social media can be used on the inside – to communicate more frequently, quell potential misunderstandings, and minimize fear and uncertainty.
…thinking of social media strictly as harmony-inducing “tools” run out of corporate HR to help calm employee fears would severely underestimate the role that social media might play.
my 2 euro cents,
-Stefan"
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