Google Sites: One-stop sharing for team info

Google Sites16 months after acquiring JotSpot, Google relaunched it tonight as Google Sites:

Creating a site together is as easy as editing a document, and you always control who has access, whether it’s just yourself, your team, or your whole organization. You can even publish Sites to the world.

People can work together on a Site to add…new free-form content.

What they’ve left out of the description is just as telling as what they included, and what they left out is any reference to the word wiki. There’s a pattern on Wikipatterns.com that suggests not using the word wiki when first introducing people to the tool. This helps avoid Wikiphobia, or misunderstanding by people who

  • Don’t know what a wiki is and are generally afraid of new tools
  • Automatically assume any wiki is like Wikipedia

Google may be taking a similar approach here, and sticking with “Sites” since it’s a more known term at first, and the collaborative nature becomes apparent when people use it.

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    Future Changes is the online home of Stewart Mader, an experienced content strategist and project manager, dynamic speaker to corporate audiences and conferences, and author of two books. He has helped organizations around the world, including Booz Allen Hamilton, Brown University, ICANN, MARS, SAP, and The World Bank develop content strategies and build products that increase information value, collaboration, and employee & customer engagement.

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