When wikis and blogs are being introduced in your organization for the first time, it’s important to remember that many people aren’t going to go looking for the wiki, or ask if they can post to the blog.

Large swathes of people in many companies interact with technology only when they need to, and when they do they stick to what they know.

Therefore, it’s up to you to spread word using the channels they do recognize.

Scott Gavin explains how he and Simon Revell used posters, business cards, lunch meet-ups, and speakers to spread the word, get people excited about the possibilities, and give them a chance to discuss ideas. Check out Scott’s post: More ways to launch Enterprise 2.0 at your company for the details on how they used each method.

Getting the word out is just the first step, and Scott ends with a great point about what’s needed to keep momentum going:

Of course this is just the start. Once you have people interested you need to back it up with the tools, support, pilots, workshops, mentoring etc.

For more ideas on how to support wiki adoption, run a successful pilot, and mentor new users, be sure to check out 21 Days of Wiki Adoption.