As organizations use social media tools, will hierarchy disappear?

This comes from a comment discussion about hierarchy versus social networks in organizational structure on a post from Luis Suarez’s blog. Mark Masterson asks “Are the sorts of networked social structures that SNS tends to encourage compatible with hierarchical, command- and- control organizational structures? Or not?” Dennis Howlett commented, “Hierarchies are not going away so any thought of using SNS and assuming that somehow these will simply deconstruct or crumble existing is a day dream. Besides, what purpose would it serve when we already know that many important functions are carried out through informal networks anyway.”

I commented on the increasing trend of remote workers and how this affects the debate: One of the most significant trends I see affecting the hierarchy vs. networks/flatter structure question is the increase in employees working remotely. As more organizations realize the cost and environmental benefits of having employees work remotely, this trend will continue to increase.

How does this affect hierarchy?

When people are remote, they rely more on networks to get things done and as Dennis said, “SNS provides visibility for those heroes”.

Will hierarchy disappear? Probably not.

Will hierarchy become less important to the control of information and access to people (leadership), and more of a support mechanism to ensure that the networks are able to function smoothly? I hope so.

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    Future Changes is the online home of Stewart Mader, an experienced content strategist and project manager, dynamic speaker to corporate audiences and conferences, and author of two books. He has helped organizations around the world, including Booz Allen Hamilton, Brown University, ICANN, MARS, SAP, and The World Bank develop content strategies and build products that increase information value, collaboration, and employee & customer engagement.

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