Business and IT must work together for success with Web 2.0

Dennis McDonald and Jeremiah Owyang write that to successfully use Web 2.0 tools, business and IT must work together. The kicker: this was written in January 2006. It’s an excellent post that I just stumbled on today and its points are so good that it’s just as true today as it was almost two years ago when they first published it. It’s nice to somewhat randomly find a good post like this and it reminds me that even though information is rapidly changing and the volume is ever-growing, it’s good to look back and see that things written a couple of years ago can still be incredibly relevant.

6 Comments

  1. Wow — this paper still gets a lot of hits — it’s on my “weekly top ten” list week after week. Thanks for the comments!

    By the way, here is a brief follow up that Jermiah and I recorded in April 2006:

    http://www.ddmcd.com/mcdonald_owyang_update.mp3

  2. Stewart Mader says:

    Dennis,
    It’s an excellent piece – the ongoing attention is clearly well deserved.

    Thanks for the pointer to the follow-up!

    Cheers,
    Stewart

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    Future Changes is the online home of Stewart Mader, an experienced content strategist and project manager, dynamic speaker to corporate audiences and conferences, and author of two books. He has helped organizations around the world, including Booz Allen Hamilton, Brown University, ICANN, MARS, SAP, and The World Bank develop content strategies and build products that increase information value, collaboration, and employee & customer engagement.

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