Business and IT must work together for success with Web 2.0

Oct 3, 2007

Business and IT must work together for success with Web 2.0

Dennis McDonald and Jeremiah Owyang write that to successfully use Web 2.0 tools, business and IT must work together. The kicker: this was written in January 2006. It’s an excellent post that I just stumbled on today and its points are so good that it’s just as true today as it was almost two years ago when they first published it. It’s nice to somewhat randomly find a good post like this and it reminds me that even though information is rapidly changing and the volume is ever-growing, it’s good to look back and see that things written a couple of years ago can still be incredibly relevant.

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6 Comments

Dennis McDonald says:

Oct 3rd, 2007

Wow — this paper still gets a lot of hits — it’s on my “weekly top ten” list week after week. Thanks for the comments!

By the way, here is a brief follow up that Jermiah and I recorded in April 2006:

http://www.ddmcd.com/mcdonald_owyang_update.mp3
Stewart Mader says:

Oct 5th, 2007

Dennis,
It’s an excellent piece – the ongoing attention is clearly well deserved.

Thanks for the pointer to the follow-up!

Cheers,
Stewart