Frank Barnako of MarketWatch.com reports on the 2007 Digital Future Report released yesterday by the USC Annenberg Center for the Digital Future. Here’s some of what he had to say about the report, now in its sixth year:

An annual survey of the impact of the Internet on consumers’ use of media says blogs and Web sites are reversing 450 years of media trends. “It’s an incredible phenomenon,” said Jeffrey Cole, director of the University of Southern California’s Annenberg School for Communication, which prepared the 2007 Digital Future Report. “Users are saying, I want to be the source of information,’ ” Cole told the Hollywood Reporter. “It’s the first time since the invention of the printing press that ‘the many’ are able to communicate back.” – “Researchers: ‘User generated content’ is not a fad” by Frank Barnako