As with the ELI Web Symposium two weeks ago, I’ll be posting my notes from several sessions at the NMC Summer Conference in Cleveland

• Millenials Rising: The Next Great Generation: very high cultural production, change agents, for them the driving force is not the technology, but the ability to stay connected, produce & extrude content that is enabled by technology
• massively multiplayer online games are becoming the next social and learning spaces
• Process Model – help students envision what they are going to do in the future in their discipline: challenge -> research + analysis -> values + creative loop -> narrative -> strategy (this is the piece which defines how you bring the idea to fruition)
• how do we engage the world? quality of life, learning, human augmentation, social justice, urbanism, play, entertainment
• Urbanism – 1. LCD wayfinding device – user looks through screen and gets metadata on whatever she/he is looking at; 2. Sonifia Dubai “the spectacle of trade and the spectacle of prayer” – balance, pattern and proportion, worldly news and the call to prayer. Student posits that when both are in balance the greatest harmony is present – creating beauty and exteriorizing spiritual values – digital information screens arrange themselves into concentric circles for call to prayer, then can be rearranged to display news, email, info – one example is in a Starbucks in a mosque. Student was hired by Landor to do this in Dubai.
• SuperStudio (Freshmen): for main project, students are given a demographic: 6yr old boys, and 3 criteria: media messages, social intelligence, manliness. Blux: an energy sensing object which encourages users to go on a quest to find energy, and interact with each other.
• “Somebody is going to make culture; it might as well be us”